What’s your favorite color?
This can be a hard question to answer, especially knowing that your choices regarding color say something about you. But how do you find a color that truly represents who you are?
We’ve enlisted the help of a brand that knows a little something about bringing color to life: Sherwin-Williams. Together we’ll guide you on a journey through your memories to find the color that best captures your life (so far.) You’ll also be empowered to add more of that color to your home and future.
Keep scrolling to start your Memory Journey.
The science of color and Memory Foreward
Memories are more vivid in color.
Studies performed by The Scientific American have proven that a person will recall a color photograph with greater clarity than an identical image in black and white.While memories are encoded in the hippocampus and colors are processed from our retinas to our prefrontal cortex, both processes in the brain are far more subjective and personal to the individual than you might expect. Our perceptions color our memories, and vice versa. With both memory and color, two people can encounter the same thing and see and feel something completely different.
Issac Newton was the first to note that an object doesn’t have an inherent color. What gives an object its color is how it interacts with light, absorbing certain colors and reflecting others.